Since the pandemic, businesses are under increasing pressure to deliver exceptional customer experiences across all touchpoints, from websites and social media to mobile apps and chatbots.
Since the creation of privacy laws to protect the user’s data and restrict third-party cookies, marketers are facing one of their biggest challenges: the lack of tools to create attractive ads.
Back in the day, when the word marketing appeared in the advertising world, it was impossible to think of a customer as an individual with specific desires and preferences. The main objective was only selling a product or service as if it was “the best on the market”.
The gathering of user’s information may be one of the biggest concerns of your company, especially nowadays that third-party cookies are being restricted to protect customer data and privacy.
When it comes to thinking of a publicity strategy, you must probably do important market research to know your potential clients. However, sometimes users may be hard to comprehend because of the tons of information they consume and interact with.
Even though working with account teams and data scientists it’s essential, adding automation processes simplifies repetitive tasks, provides a more personalized experience, serves relevant and high-performing ads…
Enterprises from Latin America took advantage of this chaotic context and improved, thanks to MarTech (the combination of technology and marketing), their campaigns, and their relationship with customers.
Every year, consumer preferences and technology trends evolve. New developments continually look for more engaging and interactive experiences, producing more data, and improving conversions.
