Channel Bakers, a leading retail media agency and Amazon Ads Advanced Partner with over 500 brands under its belt, today announced a strategic partnership with Numatec, a holding group specializing in ad tech and martech partnerships across the Americas and Europe. This partnership establishes Channel Bakers Latin America, a powerhouse focused on helping brands navigate and maximize their success on Amazon's marketplace throughout the region.

In August 2023, Joe Navarro decided to launch his own company dedicated to digital marketing and focused on Hispanics in the US, with the idea that 'it was time for media to do more'. Thus was born Varro Media.

NUMATEC, the leading independent MarTech conglomerate, held a private event to announce the winners of the NUMEES (New Marketing & Advertising Technology Award and Pitch Competition). The event recognized four outstanding firms for their work in reimagining advertising and marketing technology, granting $100,000 in monetary investment and consulting services to the winning start-ups. Their achievements were celebrated in Coral Gables on November 14th, featuring influential leaders from Miami’s booming technology ecosystem.

NUMATEC and Spaceback amplify alliance to revolutionize LATAM’s AdTech ecosystem. Venturing deeper into social programmatic and DRTV Arenas, the collaboration is set to reshape digital advertising across Latin America.