Numatec, an international holding company specializing in investing in and developing MarTech firms, announced the official launch of Adatto, its new Performance Tech Marketing agency, now part of Numatec’s ecosystem of technology solutions and marketing services

Numatec, an international holding company specializing in the investment and development of MarTech and AdTech companies, announces the launch of AdQM, its new company focused on the intelligent monetization of premium digital inventory in the United States, Mexico, and Latin America.

Numatec, a leader in digital marketing solutions and advertising technology, and biddeo.io, a technology company specializing in AI-powered video advertising, announced a strategic alliance that positions Numatec as the exclusive partner of biddeo.io throughout Latin America.

Numatec, the global media and technology group that connects world-class technology solutions to brands and agencies, today announced it has been appointed as the exclusive partner for TripleLift in Latin America, delivering deal spend and integrating premium publisher partners to the TripleLift exchange. Through Numatec, advertisers will gain access to the most direct, high-quality, and transparent supply paths in the region, while enabling publishers to unlock new revenue through innovative, performance-driven ad formats.