Prior to launching holding company NUMATEC he was CEO, founder  and co-owner of Latam Digital Ventures a holding company he created together with the Himedia Group, currently ADUX (EPA:ADUX) part of Azerion Network. The holding was focused on acquiring and creating high growth and profitable digital media and ad tech businesses in the US Hispanic and Latam Markets. He sold the holding and all its companies to Grupo Prisa (BME: PRS) one of Spain’s largest publicly traded media companies.  Prior to that he was CEO of Orange Advertising one of the largest US Hispanic and Latam focused ad networks which he successfully acquired from the Orange S.A. (NYSE: ORAN) and transformed into Latam Digital Ventures.  In addition to Stiglitz’ work attracting new entrepreneurs and companies to join NUMATEC, he also works as an angel investor and speaker, participating at some of the most respected events in the industry.

With a robust background in the advertising industry throughout the Americas and the Caribbean, Leon brings more than 15 years of experience to NUMATEC, having held positions in some of the world’s most-renowned advertising agency groups, including Publicis, Draft FCB and DDB.  In addition to his marketing work, Leon also served as Country Manager for Venezuela for the Microsoft Advertising Sales House called I-Network Hispanoamérica. There, he worked to innovate and implement exciting new business models to further accelerate the local digital industry’s development. Leon soon became the Sales Director of Cisneros Interactive in charge of Puerto Rico, Venezuela and Pan Regional accounts and later became the CEO of Eikon Caribe bringing together the markets of Puerto Rico, the Dominican Republic and Central America.

Rodrigo Barcenas is the Chief Financial Officer of NUMATEC following a successful career after graduating from the University of Pennsylvania. His career stretches all the way back to JPMorgan Chase in New York, where his role positioned him to work with private and institutional investors from Latin America. 

After spending time at JPMorgan Chase, Barcenas was offered the opportunity to take on the role of CFO at Eikon Digital in 2014 where he supported the company’s growth throughout the Americas, later becoming the CEO of Eikon USA, a programmatic solutions provider for brands and agencies.

Victorio has been a key member of the digital advertising industry in Mexico since its beginnings in the mid 90’s.  He has worked for a wide range of established and innovative companies, starting his career as a Sales Manager at Televisa, and later holding leadership positions at Prodigy MSN as Sales Director, and VP of Sales at Orange and then Adsmovil.  

Victorio brings to NUMATEC over 20 years of sales relationships with the largest brands and agencies in Mexico to support all our companies in this key market.

With over 20 years of experience in the digital advertising space, NUMATEC is proud to have Ricardo Ayala as our Chief Technology Officer.  Ayala has worked for many international companies, including the Telefonica Group and France Telecom Group.

In all of his past positions, Ayala has managed high-performance digital advertising operations teams, and became Director of Regional Operations at Eikon Digital in 2014.

After graduating from Texas A&M University with a degree in Business Administration and Finance, Lacayo obtained an MBA from the University of Notre Dame. Early in her career, Lacayo worked in banking, holding positions at Wells Fargo and, later, Visa. She also took on the position as Financial Analyst for the Whirlpool Corporation.

In 2016, Lacayo pursued the opportunity to work for Eikon Digital as a Financial Manager, recently receiving a promotion to the Director of Finance role at NUMATEC, filling a very crucial role in our team.