We invest in companies and develop
partnerships to help brands improve their marketing executions through knowledge and technology.
Who We Are
As experienced leaders in this space, we own and operate a fast-growing portfolio of leading digital marketing tech companies that we have helped fund and support through investments and partnerships. As we continue growing, we are also seeking out new opportunities to help scale companies just like yours.

North America
United States and Mexico
Guatemala, Nicaragua, Costa Rica, El Salvador, Panama, Dominican Republic, and Puerto Rico
Brazil, Colombia, Ecuador,
Bolivia, Peru, and Paraguay
[ Chile, Argentina ]
Europa
Italy, Spain, Portugal,
Sweden, Denmark, Finland,
Norway, Germany, Austria,
and Switzerland
[ South Africa, Kenya,
and Nigeria ]
[ Dubai ]
Technical Capabilities
As a group, we are constantly upgrading our technical capabilities that enable us to deliver tangible results through high-quality, innovative, and affordable solutions
-
Media Buying & Optimization
-
Dashboards, Analytics, Insights
-
Data Management
-
Creative Management
-
Performance Marketing
-
Influencer Management
-
E-Commerce
-
Social Media Management
Executive Team

Giuliano Stiglitz
Chief Executive OfficerPrior to launching holding company NUMATEC he was CEO, founder and co-owner of Latam Digital Ventures a holding company he created together with the Himedia Group, currently ADUX (EPA:ADUX) part of Azerion Network. The holding was focused on acquiring and creating high growth and profitable digital media and ad tech businesses in the US Hispanic and Latam Markets. He sold the holding and all its companies to Grupo Prisa (BME: PRS) one of Spain’s largest publicly traded media companies. Prior to that he was CEO of Orange Advertising one of the largest US Hispanic and Latam focused ad networks which he successfully acquired from the Orange S.A. (NYSE: ORAN) and transformed into Latam Digital Ventures. In addition to Stiglitz’ work attracting new entrepreneurs and companies to join NUMATEC, he also works as an angel investor and speaker, participating at some of the most respected events in the industry.

Alejandro Leon
Chief Operating Officer
With a robust background in the advertising industry throughout the Americas and the Caribbean, Leon brings more than 15 years of experience to NUMATEC, having held positions in some of the world’s most-renowned advertising agency groups, including Publicis, Draft FCB and DDB. In addition to his marketing work, Leon also served as Country Manager for Venezuela for the Microsoft Advertising Sales House called I-Network Hispanoamérica. There, he worked to innovate and implement exciting new business models to further accelerate the local digital industry’s development. Leon soon became the Sales Director of Cisneros Interactive in charge of Puerto Rico, Venezuela and Pan Regional accounts and later became the CEO of Eikon Caribe bringing together the markets of Puerto Rico, the Dominican Republic and Central America.

Rodrigo Barcenas
Chief Financial Officer
Rodrigo Barcenas is the Chief Financial Officer of NUMATEC following a successful career after graduating from the University of Pennsylvania. His career stretches all the way back to JPMorgan Chase in New York, where his role positioned him to work with private and institutional investors from Latin America.
After spending time at JPMorgan Chase, Barcenas was offered the opportunity to take on the role of CFO at Eikon Digital in 2014 where he supported the company’s growth throughout the Americas, later becoming the CEO of Eikon USA, a programmatic solutions provider for brands and agencies.

Victorio Lorandi
CEO México
Victorio has been a key member of the digital advertising industry in Mexico since its beginnings in the mid 90’s. He has worked for a wide range of established and innovative companies, starting his career as a Sales Manager at Televisa, and later holding leadership positions at Prodigy MSN as Sales Director, and VP of Sales at Orange and then Adsmovil.
Victorio brings to NUMATEC over 20 years of sales relationships with the largest brands and agencies in Mexico to support all our companies in this key market.

Julian Jaramillo
CEO Andina
Julian Jaramillo is a dynamic entrepreneur and visionary leader in the regional digital marketing industry. In 2014, he founded Eikon Digital, where he currently serves as the CEO. Under his guidance, Eikon Digital has thrived, becoming a renowned pan-regional media buying company and agency.
Prior to founding Eikon Digital, Julian held the position of VP of Sales at Ennovva and New Media Manager at RCN TV.
In addition to his role at Eikon Digital, Julian has extended his influence as an investor and member of the board of directors at Numatec, where he continues to contribute his strategic insights and expertise to shape the company’s growth and success.