Miami, October 21, 2026 – Numatec, an international holding company specializing in technology, media, and marketing, announced an agreement with AMX Contenido (América Móvil Contenido) to become the exclusive commercial representative for UnoTV and Claro Sports in the United States, adding two high-reach digital properties to the US Hispanic advertising market.

The agreement will give advertisers and agencies in the United States direct access to both brands’ digital environments, audiences, and integration opportunities through Numatec.

Through this agreement, UnoTV, Mexico’s largest native news site, expands its presence into the US Hispanic market, strengthening its digital ecosystem and creating new opportunities for brands through relevant, high-quality content.

Claro Sports, known for its in-depth sports coverage and specialized content, enters the US Hispanic market with an offering that combines professional coverage, Spanish-language content, and an established presence on both its website and social media. This opens a new opportunity for brands looking to integrate meaningfully into the sports environment.

Numatec’s strategy will be backed by the local presence and expertise of Varro Media and PrismaIQ, leading companies within its portfolio. Together, they bring strong sales capabilities with coast-to-coast reach.

“This agreement is an opportunity to connect two highly relevant content properties with a well-established, high-impact Hispanic audience in the United States. Combining UnoTV and Claro Sports content with our market presence and expertise allows us to create new opportunities for brands and expand access to relevant content for this audience,” said Victorio Lorandi, Co-Founder of Numatec.

“The expansion of UnoTV and Claro Sports into the US market is a natural evolution for our content properties. Having Numatec as our exclusive partner allows us to bring these audiences and content to new brands and advertisers, leveraging its market knowledge and reach in the United States,” said Sandro Silva, Director of Digital Operations and TV at AMCO.

With this agreement, Numatec continues to expand its ecosystem of media and commercial solutions, connecting publishers, platforms, content, and advertisers with strategic audiences across Latin America and the United States.

About AMCO
AMX Contenido (América Móvil Contenido) develops and operates digital and television platforms and content for diverse audiences and markets. Through properties such as UnoTV, Claro Sports, Claro Música, Claro Cinema, Canal Claro, and One Data, among other commercial representations, it delivers news, sports, and entertainment content across multiple platforms and formats.

About Numatec
Numatec is a global holding company founded in 2020, specializing in technology, media, and marketing. Through a portfolio of more than 15 companies in over 20 countries, it drives digital innovation and transformation for brands, agencies, and platforms with solutions powered by data, artificial intelligence, and programmatic technology. Numatec fosters sustainable growth and collaboration within its ecosystem, connecting audiences with relevant, measurable experiences.

Contact:
Rafael Garcia
Chief Marketing Officer
rafael.garcia@numatec.com