Exclusive agreement includes MARCA and Unidad Editorial’s full digital portfolio

Miami / Madrid — March 12, 2026 — Numatec and Unidad Editorial have entered into a strategic agreement under which Numatec will serve as the exclusive advertising sales partner for Unidad Editorial’s digital properties across Latin America.

The partnership spans web, mobile, and app inventory, providing agencies and advertisers with centralized access to premium display, video, sponsorship, and branded content opportunities at scale, within high-quality editorial environments.

The agreement includes MARCA, along with EL MUNDO, EXPANSIÓN, and TELVA, bringing together a powerful mix of audiences and content across sports, news, business, and lifestyle. MARCA, one of the most recognized sports media brands in the Spanish-speaking world, reaches more than 28 million monthly unique users in the region, according to comScore data from January 2026.

In the lead-up to the 2026 World Cup, MARCA will offer comprehensive editorial coverage supported by tailored commercial opportunities. These include countdown sponsorships, power rankings, and premium placements across live scores, standings, and match schedules, as well as integrations within real-time news coverage, designed to maximize relevance, engagement, and campaign performance.

“Latin America is a strategic region for the continued growth of our brands and content,” said Laura Múgica, CEO and Board Member of Unidad Editorial. “This agreement strengthens our commercial offering and enables us to scale high-impact advertising solutions for our partners.”

Giuliano Stiglitz, CEO of Numatec, added: “Unidad Editorial represents some of the most influential media properties in the Spanish-speaking world. This partnership reinforces our mission to connect brands with real audiences in meaningful contexts through measurable, performance-driven solutions. A World Cup year also creates a unique opportunity to deliver standout advertising experiences.”

The partnership will be led commercially by Arturo Givaudan at Numatec, who brings more than two decades of experience in sports media monetization and brand partnerships. Having held leadership roles at Futbol Sites and Grupo Expansión, Givaudan has worked closely with agencies and advertisers to develop high-impact strategies around major sporting events. His leadership will help translate the 2026 World Cup into measurable business outcomes for brands.

About Numatec
Numatec is a global technology, media, and marketing holding company founded in 2020. Through a portfolio of more than 20 companies operating in over 25 countries, Numatec helps brands, agencies, and platforms drive growth through data, artificial intelligence, and programmatic solutions. The company focuses on building scalable, measurable marketing systems that deliver sustainable performance.

Press Contact:
Rafael Garcia
Chief Marketing Officer
rafael.garcia@numatec.com

About Unidad Editorial
Unidad Editorial is the leading multimedia communication group in Spain and one of the top publishing groups in the Spanish-speaking world. Part of RCS MediaGroup, listed on the Italian Stock Exchange, the company has built a strong international presence based on independent, high-quality journalism. Its portfolio includes EL MUNDO, MARCA, and EXPANSIÓN, as well as TELVA and other leading publications. The group also operates Radio MARCA, La Esfera de los Libros, and ESUE, along with specialized titles such as DIARIO MÉDICO and CORREO FARMACÉUTICO. More information at https://www.unidadeditorial.es.

Press Contact:
comunicacion@unidadeditorial.es