May 2024

Channel Bakers, a leading retail media agency and Amazon Ads Advanced Partner with over 500 brands under its belt, today announced a strategic partnership with Numatec, a holding group specializing in ad tech and martech partnerships across the Americas and Europe. This partnership establishes Channel Bakers Latin America, a powerhouse focused on helping brands navigate and maximize their success on Amazon’s marketplace throughout the region.

In August 2023, Joe Navarro decided to launch his own company dedicated to digital marketing and focused on Hispanics in the US, with the idea that ‘it was time for media to do more’. Thus was born Varro Media.