Companies must embrace global solutions to meet the demands of digital-first consumers. NUMATEC, a global holding company focused on media and MarTech ventures, has entered the Brazilian marketplace with its subsidiary EKN Solutions to establish a strategic team focused exclusively on fueling a rapid expansion in Brazil, a country that, in 2020, saw nearly $200 million U.S. dollars invested in marketing technology startups, funding over 30 mergers and acquisitions. NUMATEC has a current run rate of over $50 million in yearly revenue and a forecast to reach $100 million by 2024 and is growing organically and through M&A.
As CEO of Numatec, a Miami-based digital marketing group active in 25 nations, Giuliano Stiglitz keeps up with trends in online advertising and how they differ across borders. He sees growth in Latin America this year in “retail media,” where a retailer like Marriott hosts ads on its website or app for other companies targeting the same customer – say, ads for car rentals for someone booking a hotel room.