Since the pandemic, businesses are under increasing pressure to deliver exceptional customer experiences across all touchpoints, from websites and social media to mobile apps and chatbots.
Digital Experience Platforms (DXP) and their incredible benefits for your business Read More »
Since the creation of privacy laws to protect the user’s data and restrict third-party cookies, marketers are facing one of their biggest challenges: the lack of tools to create attractive ads.
Contextual Advertising: The Key to Your Brand’s Success Read More »
Back in the day, when the word marketing appeared in the advertising world, it was impossible to think of a customer as an individual with specific desires and preferences. The main objective was only selling a product or service as if it was “the best on the market”.
Personalization: What does it mean and why your business should be using it Read More »
The gathering of user’s information may be one of the biggest concerns of your company, especially nowadays that third-party cookies are being restricted to protect customer data and privacy.
The importance of First Party Data Read More »
When it comes to thinking of a publicity strategy, you must probably do important market research to know your potential clients. However, sometimes users may be hard to comprehend because of the tons of information they consume and interact with.
Even though working with account teams and data scientists it’s essential, adding automation processes simplifies repetitive tasks, provides a more personalized experience, serves relevant and high-performing ads…
The rise of marketing automation platforms Read More »
Enterprises from Latin America took advantage of this chaotic context and improved, thanks to MarTech (the combination of technology and marketing), their campaigns, and their relationship with customers.
The future of MarTech in Latin America Read More »
Technology advances insidiously, it creeps on you and suddenly your current knowledge is antiquated. The world is poised on a precipice, a technological revolution so great…
Is IoT the next big thing in advertising? Read More »
