Since the pandemic, businesses are under increasing pressure to deliver exceptional customer experiences across all touchpoints, from websites and social media to mobile apps and chatbots. In this context, Digital Experience Platforms (DXP) have taken relevance, which is designed to help brands create, manage and optimize engaging digital experiences for their customers.
What is a Digital Experience Platform?
A Digital Experience Platform (DXP) is a suite of integrated software tools that enable companies to create and manage digital experiences through multiple channels and devices. These platforms include Content Management Systems (CMS), Customer Relationship Management (CRM), Digital Asset Management (DAM), analytics tools, and other applications that help to deliver personalized and relevant content to customers.
Benefits of Digital Experience Platforms
By offering a unique and personalized experience to each user through different channels, Digital Experience Platforms can raise engagement with clients, which also leads to actions such as repurchasing and loyalty. In addition, having a Digital Experience Platform requires less budget as it works as an integrated system. Another benefit of using Digital Experience Platforms is that they function as an omnichannel content delivery. This means that marketing teams have access to every step a user has made through the brand’s platforms, simplifying the process of making omnichannel marketing campaigns. Furthermore, this type of software is open to integrating and adapting new technologies, platforms, and systems.
A digital transformation
Digital Experience Platforms are playing a crucial role in the digital transformation of businesses worldwide. Besides providing digital experiences across all kinds of platforms, as explained before, Digital Experience Platforms also have powerful analytics tools that allow companies to track customer behavior, identify trends, and optimize digital experiences for maximum impact.
Moreover, studies revealed that people value personalized attention and communications rather than reasonable prices when choosing a brand. Therefore, businesses must develop a capacity for listening and speaking, so they can give their customers the sensation that they are being understood. With the ability that Digital Experience Platforms have to deliver consistent experiences across different channels and devices, companies can stay relevant and competitive in today’s digital landscape, which is always in constant change.
How to get started with Digital Experience Platforms?
If you are having difficulties understanding and engaging your customers, some companies from Numatec’s portfolio can help you to integrate effective tools as part of your marketing strategy. An example is The Tech Partners which represents Zeta, a platform that combines consumer data, first-party data, and results-driven AI to power customer acquisition and retention. Another platform is One Signal, a customer engagement platform for Push Notifications, Email, SMS & In-Apps, and other advanced technologies to show personalized content based on geolocation.
Digital Experience Platforms are essential tools for brands looking to deliver exceptional customer experiences across all touchpoints. By providing unique and personalized experiences, companies can increase customer loyalty, drive engagement, and raise revenues. When choosing a Digital Experience Platform, businesses should consider their goals, features, integration capabilities, and cost to ensure the selection of the right platform based on their needs.
If you are ready to grow your digital business to the next level, Get In Touch.