Miami, FL — [November 6, 2025] — Numatec, a leader in digital marketing solutions and advertising technology, and biddeo.io, a technology company specializing in AI-powered video advertising, announced a strategic alliance that positions Numatec as the exclusive partner of biddeo.io throughout Latin America.

This strategic agreement formalizes and expands a collaboration that has already delivered exceptional results in key markets such as Mexico, Central America, and Peru, with significant improvements in performance metrics and substantial investment savings.

The exclusivity allows Numatec to integrate biddeo.io’s two flagship technologies into its solutions portfolio: BigGenius, a machine learning platform that optimizes video campaigns on social networks and YouTube, and Laia, an AI system that ensures Brand Safety and Brand Suitability through natural language processing and video content analysis.

biddeo.io has established itself as a technological benchmark in Europe and the United States, working with leading global agencies. Their technology uses artificial intelligence to identify inefficiencies in inventory management, achieving optimizations that translate into substantial savings without compromising campaign quality or reach.

“Latin America is a market with enormous growth potential in digital video, and Numatec is the ideal partner given their deep knowledge of the regional ecosystem and their ability to scale complex technological solutions. Together, we are bringing to the Latin American market optimization and brand safety capabilities that until now were only available in more mature markets,” stated Carlos Molina, CEO of biddeo.io.

For Numatec, this exclusivity reinforces its positioning as a leader in technological innovation for digital marketing in the region. The company, known for its ability to identify, invest in, and scale high-potential technology companies, now adds advanced video advertising capabilities to its comprehensive offering.

“At Numatec, we constantly seek the best technological solutions to help our clients and partners be more efficient and competitive. Biddeo represents exactly that type of visionary company, with an exceptional product that is redefining video advertising,” noted Giuliano Stiglitz, CEO of Numatec.

The partnership includes not only the exclusive commercialization of biddeo.io’s technologies in Latin America, but also the joint development of solutions adapted to the specific needs of the region, with special emphasis on branding campaigns, certified children’s content, and performance optimization on YouTube and social networks.

About Numatec
Numatec is a global media and technology group that invests in and accelerates high-growth companies in advertising and marketing technology. With operations across North America, Latin America, and Europe, Numatec provides its partners with instant international distribution, local expertise, and access to deep relationships with the world’s leading brands and agencies. Through its portfolio of companies and partnerships, Numatec empowers advertisers to reach audiences more effectively, publishers to unlock greater value, and technology providers to scale across markets. For more information, visit numatec.com.

Numatec Media Contact:
Rafael Garcia
Chief Marketing Officer
rafael.garcia@numatec.com

About biddeo.io
biddeo.io is an adtech company specializing in online video that develops artificial intelligence solutions to optimize advertising campaigns on social networks and YouTube. With offices in Spain, New York, and Los Angeles, and globally distributed operational teams, biddeo.io works with the world’s leading media agencies, offering proprietary technology based on machine learning and natural language processing. The company is the first in Europe to obtain KidSafe certification for children’s content.