Miami, FL – MAY 14, 2024Channel Bakers, a leading retail media agency and Amazon Ads Advanced Partner with over 500 brands under its belt, today announced a strategic partnership with Numatec, a holding group specializing in ad tech and martech partnerships across the Americas and Europe. This partnership establishes Channel Bakers Latin America, a powerhouse focused on helping brands navigate and maximize their success on Amazon’s marketplace throughout the region.

The commercial venture will be spearheaded by industry veteran Patrizio Zanatta, who brings a wealth of experience having previously served as Head of AdTech Sales for Latin America at Amazon, and was also Managing Director for Latin America at the Rubicon Project.

“I’m thrilled to bring Channel Bakers’ expertise to the Latin American market,” said Patrizio Zanatta, now Managing Director of Channel Bakers Latin America. “Thousands of brands across the region are poised to elevate their presence on Amazon, and Channel Bakers Latin America will provide the tools, strategies, and services they need to achieve that goal.”

Joshua Kreitzer, Founder & CEO of Channel Bakers, expressed his enthusiasm about the partnership. “Latin America represents a strategic growth corridor for Channel Bakers,” he stated. “We believe Numatec, with its proven track record and regional recognition, is the ideal partner to propel us forward in this exciting market.”

Retail media in Latin America is experiencing explosive growth, outpacing all other advertising channels, with an estimated market of US$1 billion according to reports from eMarketer.  The region’s eCommerce value is estimated to reach US$243 billion by 2027. This partnership positions Channel Bakers Latin America to capitalize on this surging sector, empowering brands to tap into the vast potential of Amazon’s advertising solutions.

“We were missing a strong retail media partner in our portfolio,” said Giuliano Stiglitz, CEO of Numatec. “Channel Bakers Latin America fills that gap perfectly, and together we’re confident we can deliver exceptional value to retail brands across Latin America.”

Channel Bakers Latin America offers a comprehensive suite of services designed to optimize brand presence on Amazon. This includes campaign strategy and management, creative development, advertising optimization, and insightful performance reporting. Partnering with Channel Bakers Latin America equips brands with the expertise and resources necessary to unlock the full potential of Amazon’s advertising ecosystem.

About Channel Bakers

Founded in 2015, Channel Bakers, today is a full-service, global agency with offices on four continents. The agency was founded upon a core tenet to help innovative brands find the right audience at the right time and tell their story to drive sales. Named an Amazon Ads advanced partner, the agency utilizes its decades of experience leveraging insights and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has leveraged its initial success to become a true omnichannel online retail media and marketing consultancy.  Visit for more information and view its case studies.

About Numatec

Based in Miami, FL, NUMATEC is a holding company that owns and operates 11 subsidiaries in its fast-growing portfolio. The company actively seeks out new opportunities to scale companies in the AdTech and MarTech industries to build the world’s premier network of service providers for today’s global brands. Uniquely positioned to offer superior service and value, NUMATEC boasts a global footprint across 22 countries that is unparalleled. Learn more at 


Rafael Garcia
Chief Marketing Officer

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