NUMATEC, the leading independent MarTech conglomerate, held a private event to announce the winners of...Read More
iion, a trailblazer in the
Yun Yip, Chief Commercial
Brands can now implement a full-funnel advertising strategy with personalized, contextually relevant campaigns.
“iion’s revolutionary platform, called immersiion, connects brands and agencies with game advertising opportunities across all gaming environments. Brands can now implement a full-funnel advertising strategy with personalized, contextually relevant campaigns, resulting in increased viewability, longer dwell times, and enhanced brand recall,” Yip adds.
Together, iion and The Tech Partners will demystify the gaming sector, unveiling the true essence of gamers and unlocking a realm of opportunities within the gaming sphere for a broad spectrum of advertisers— ranging from QSRs, CPG, and Retail to Automotive and Finance sectors. Agencies will benefit from a streamlined full-funnel approach to gaming strategy and channel via immersiion, enabling them to cultivate authentic engagement and attain superior marketing outcomes across all gaming landscapes.
Fernando Juárez, CEO of The Tech Partners, highlights the significance of this collaboration, “Joining iion as their exclusive representative in the LATAM region enables us to offer advertisers and agencies unparalleled access to gaming advertising platform and solutions through our specialized services. By leveraging our local market expertise, we provide curated advertising solutions that resonate with the LATAM audience, enabling brands to optimize their reach and foster genuine connections with gamers.”
By leveraging our local market expertise, we provide curated advertising solutions that resonate with the LATAM audience, enabling brands to optimize their reach and foster genuine connections with gamers.
NUMATEC CEO Giuliano Stiglitz added, “This partnership reaffirms our commitment to delivering innovative and effective Martech and Adtech solutions and establishes iion and The Tech Partners as game advertising experts in the thriving LATAM region. With strong thought leadership and a seamless end-to-end, full-funnel gaming activation experience, we can extend personalized support and expertise to local industry players, brands, and agencies, allowing them to engage with a vast range of audiences across various genres.”
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