Even though working with account teams and data scientists it’s essential, adding automation processes simplifies repetitive tasks, provides a more personalized experience, serves relevant and high-performing ads...
Enterprises from Latin America took advantage of this chaotic context and improved, thanks to MarTech (the combination of technology and marketing), their campaigns, and their relationship with customers.
Expanding your business beyond the borders of your home country comes with huge advantages and unique challenges. Access to new markets, international brand recognition, and connections...
Technology advances insidiously, it creeps on you and suddenly your current knowledge is antiquated. The world is poised on a precipice, a technological revolution so great...
Knowing your client is a fundamental part of doing business, and the case is no different when you’re servicing brands.
Looking to fund your ad tech company's growth? Finding investors is an exciting yet daunting process, and there are a lot of things your company...