Numatec Launches AdQM, a Company Specializing in Digital Monetization in the US and Latin America

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December 2, 2025

Miami, [December 2, 2025] – Numatec, an international holding company specializing in the investment and development of MarTech and AdTech companies, announces the launch of AdQM, its new company focused on the intelligent monetization of premium digital inventory in the United States, Mexico, and Latin America.

AdQM emerges as a new pillar within Numatec’s strategy to strengthen its ecosystem of supply monetization solutions. The new company is designed to help media outlets and platforms maximize the value of their inventory through server-to-server technology (GAM), direct deals with demand partners, and innovative business models that bring greater control, transparency, and more predictable results.

“With AdQM, we take an important step in our commitment to building solutions that raise the standard of efficiency and transparency in the industry. This new initiative perfectly complements our vision and expands our capabilities within the programmatic ecosystem,” said Giuliano Stiglitz, CEO of Numatec.

The operation will be led by Alberto Sánchez, a professional with more than a decade of experience in programmatic supply, publisher monetization, and inventory development at companies such as Adsmovil, Teads, and H Code. His role as a strategic partner in building AdQM provides the expertise needed to ensure solid, results-oriented execution.

“Joining this project alongside Numatec represents the opportunity to build a clearer, fairer, and more efficient model for publishers. Our objective is simple: to make our partners’ inventory perform better, with full visibility and zero friction,” Sánchez said.

With the launch of AdQM, Numatec expands its portfolio of solutions for media companies and platforms, strengthening its position as a leading advertising technology and marketing holding across the Americas and Europe.

About AdQM

AdQM specializes in the intelligent monetization of premium digital inventory in the United States and Latin America. Its model combines advanced technology, transparency, and operational efficiency to maximize publisher revenue while ensuring safe, controlled environments for advertisers. AdQM delivers sustainable, ethical, and results-driven monetization solutions, becoming a key partner for media outlets and platforms seeking to optimize their digital value.

About Numatec

Numatec is a global holding company founded in 2020, specializing in technology, media, and marketing. Through a portfolio of more than 15 companies in over 20 countries, it drives digital innovation and the transformation of brands, agencies, and platforms through data-driven solutions, artificial intelligence, and programmatic technology. Numatec promotes sustainable growth and collaboration within its ecosystem, connecting audiences with relevant and measurable experiences.


Contact:
Rafael Garcia
Chief Marketing Officer
rafael.garcia@numatec.com

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