Miami, [December 18, 2025] –Curated.Media, the global platform for supply-side optimization (Supply Side Trader®), and Numatec, an international holding group specializing in technology, media and digital marketing, announce a strategic alliance to accelerate the adoption of advanced programmatic curation solutions in Italy and Spain. The partnership enhances access to premium digital media while strengthening efficiency and transparency across programmatic buying.

By combining Curated.Media’s inventory-curation and supply optimization technology with Numatec’s local expertise and operational presence in Europe, both companies will offer agencies and advertisers a more effective and data-driven alternative to improve media performance and reduce supply fragmentation.

Curated.Media’s platform transforms how DSPs and SSPs connect by continuously optimizing curated inventory through its Supply Side Trader® model. Backed by direct global relationships with SSPs and publishers, it provides seamless access to premium CTV, DOOH, audio, video, native, display, and YouTube inventory without extra contracts, hidden fees, or minimums. Agencies can instantly activate PMP deals from their existing DSPs using curated packages aligned to performance goals, contextual signals, audience segments, or sensitive categories, while real-time reporting, publisher-level controls, and daily supply optimization help maximize KPIs without increasing costs.

“Our mission is to make programmatic curation simpler, clearer, and far more efficient. Agencies often struggle with fragmented workflows across multiple SSPs and inconsistent reporting. Curated.Media solves that by unifying the entire curation process in one place. This partnership with Numatec allows us to bring that simplicity to Italy and Spain, giving agencies streamlined access to high-quality inventory and the insights they need to make better decisions,” said Cedric Peillet, Founder of Curated.Media.

With a presence in more than 15 countries and a growing portfolio of technology platforms and digital media solutions, Numatec has become a strategic partner for agencies and brands seeking deeper supply intelligence and improved campaign performance.

“This partnership with Curated.Media is a key step in our European expansion. Integrating their technology allows us to deliver a higher level of optimization and transparency, simplifying programmatic processes and ensuring stronger, more predictable results for our clients,” said Massimo d’agata, CEO of Numatec Europe.

Through this alliance, Curated.Media and Numatec reaffirm their commitment to driving a more open, efficient and results-oriented programmatic ecosystem by removing the technical and operational friction that limits performance today. Both companies will continue to work together to democratize access to media curation and enable brands, agencies and publishers to connect more directly, safely and profitably.

About Curated.Media

Curated.Media is a programmatic curation platform (Supply Side Trader®) that optimizes campaigns from the supply side, connecting DSPs with SSPs and publishers in an automated and scalable way. It enables access to curated, contextual and high-performance inventory, eliminating the need for manual negotiations and improving results at no additional cost to agencies or advertisers.

Acerca de Numatec

Numatec is a global holding company founded in 2020, specializing in technology, media and marketing. Through a portfolio of more than 15 companies operating in over 20 countries, Numatec drives digital innovation and business transformation for brands, agencies and platforms through data-driven solutions, artificial intelligence and programmatic technology. Numatec fosters sustainable growth and collaboration across its ecosystem, connecting audiences with relevant, measurable experiences.

Contacto:
Rafael Garcia
Chief Marketing Officer
rafael.garcia@numatec.com