Companies must embrace global solutions to meet the demands of digital-first consumers. NUMATEC, a global holding company focused on media and MarTech ventures, has entered the Brazilian marketplace with its subsidiary EKN Solutions to establish a strategic team focused exclusively on fueling a rapid expansion in Brazil, a country that, in 2020, saw nearly $200 million U.S. dollars invested in marketing technology startups, funding over 30 mergers and acquisitions. NUMATEC has a current run rate of over $50 million in yearly revenue and a forecast to reach $100 million by 2024 and is growing organically and through M&A.

As CEO of Numatec, a Miami-based digital marketing group active in 25 nations, Giuliano Stiglitz keeps up with trends in online advertising and how they differ across borders. He sees growth in Latin America this year in “retail media,” where a retailer like Marriott hosts ads on its website or app for other companies targeting the same customer – say, ads for car rentals for someone booking a hotel room.

NUMATEC – a leading MarTech holding company recently acquired HEX (known as Hispanic Exchange) – and the combined entity continues its rapid growth trajectory. This acquisition brings a commercial partnership with Unidad Editorial, which grants exclusive sales representation of the global sports platform Marca.com. Marca.com boasts 22 million monthly visitors, making it the third-largest U.S. Hispanic media audience and arguably its most passionately engaged.

NUMATEC, a global holding company focused on media and MarTech ventures, has acquired HEX (also known as Hispanic Exchange). The certified Google publishing partner delivers 100% operated publishing inventory and leverages a large audience network to help brands reach the critical Hispanic demographic. NUMATEC has expanded exponentially in recent years, both through organic growth and strategic acquisitions like HEX that further establish its leadership position in the U.S. marketplace.